Summer feelings at the POS

Balmy evenings in the garden with friends and cool drinks - that's how we imagine the perfect summer. To bring this vision to the sales floor, Rotkäppchen-Mumm is launching a major multi-brand promotion for the first time. At the start: displays that offer a refreshing atmosphere.

What advantages does the multi-brand promotion promise for Rotkäppchen-Mumm and the trade? And what role does the display play in this context? An interview with Verena Buttlar, Head of Shopper Marketing and Steffen Kottwitz, Sales Representative Schoepe Display.

"The POS placement is modular in order to attract attention in small markets as well as in large spaces. There is room for four to six quarter-pallet-sized displays."
Steffen Kottwitz, Schoepe Display


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(Source: display magazine, issue 3-2021; translation: Schoepe Display)
Summer feelings at the POS