Welcome to Night City
The first trailer for the action role-playing game Cyberpunk 2077 appeared in 2013 and reached twelve million calls in the first few weeks. Since then, gaming fans have been looking forward to the launch. This hype has also reached the POS: on time for the product launch in December 2020, displays win the attention of shoppers and whisk them away into the dystopian town Night City.
Action at the POS
The cube wins the attention of shoppers at the POS through its large format and its eye-catching design. You are invited to enter the display and immerse yourself in the world of Cyberpunk 2077.
„The cube is four meters long, two meters wide and 2.50 meters high and therefore gigantic for a display. It is also very unusual that shoppers can walk into a display.“
Head of Sales Schoepe Display
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(Source: display magazine, issue 1-2021; translation: Schoepe Display)
Schoepe implements Action-Display for Cyberpunk 2077