For optimal brand strategy at the POS: Van Genechten Packaging and Schoepe Display form a strategic alliance

Andreas Grathwohl, Managing Partner Schoepe Display and Frank Ohle, CEO Van Genechten Packaging

Turnhout/Berlin, 23 June 2022 I Van Genechten Packaging and Schoepe Display bolster their competence area in POS placements with a strategic partnership. With this step, the two family-run companies who have a long track record of award-winning creative and innovative products in their business fields, will provide brand owners with an attractive one-stop shop with a European network.

Van Genechten Packaging's core business is innovative packaging made of cardboard and corrugated board for branded products. The company's product range has included creative and eye-catching secondary placements for its customers since 2020. Schoepe Display offers a complex range of services related to the development, production and logistics of high-quality short-term displays made of cardboard and corrugated board for POS placements. Their cooperation brings together inventiveness, professionalism in development, production and logistics in Germany and beyond. Both companies attach great importance to a strong customer orientation, innovation and sustainability.

This alliance offers brand owners efficient and attractive cardboard packaging, promotional packs and all kinds of innovative POS solutions all under one roof. The two companies' combined creativity and know-how will form a unique design and development team. The added benefit for brand owners: with today's scarcity of resources, you can work with partners who distinguish themselves through both resource-optimised concepts and reliability in deliveries.

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Within the framework of this strategic alliance, both companies will remain economically independent of each other in their existing company structures. With our complete range of services, we will continue to be your reliable partner for all display-related issues and look forward to the cooperation with VGP, through which we will further expand our portfolio.

Your Schoepe Display Team